| Type | Public |
|---|---|
| Industry | Restaurants Retail coffee and tea Retail beverages |
| Founded | 1996 |
| Headquarters | Bangalore, Karnataka, India |
| Number of locations | 1090 |
| Key people | V. G. Siddhartha, Founder and Director[1] |
| Services | Coffee |
| Revenue | US$45 million |
| Employees | 5000 |
| Subsidiaries | Coffee Day Fresh ‘n Ground Coffee Day Xpress Coffee Day Take Away Coffee Day Exports Coffee Day Perfect |
| Website | CafeCoffeeDay.com |
Café Coffee Day (Kannada:ಕಫೆ ಕಾಫಿ ಡೆ) is a division of India's largest coffee conglomerate, Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL). ABCTCL grows coffee in its own estates of 10,000 acres (4047 ha). The land value of the plantations is US$250–300 million.[2] It is the largest producer of Arabica beans in Asia. Apart from this, the group also sources coffee from 11,000 small growers. ABCTCL is one of India’s leading coffee exporters with clients across USA, Europe and Japan.
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ABTCL was looking at a simple name that would be representative of a daily purchase of coffee - something that would denote how ‘coffee’ was an every 'day’ occurrence. Therefore, the name ‘Coffee Day’. After this, when the ‘Coffee Day’ group was on the verge of completing the entire ‘Bean-to-Cup’ experience with coffee cafes being a very promising branch, the word ‘Café’ was prefixed to ‘Coffee Day’. Hence, ‘Café Coffee day’ was decided as the final name.
The First Café Coffee Day logo was a bright red cube with a green stroke above ‘e’ in ‘Café Coffee Day’. The word ‘Café’ was made to appear dominant to indicate Café Coffee Day’s introduction of ‘Café culture’ in India. The font used for ‘Café’ is called SLURRY – the font looks as though the letters have congealed or coagulated out of liquid.
After recognizing the buzz of conversations that invariably accompanied the coffee being served at their tables, Café Coffee Day introduced a new logo with a ‘dialogue box’ in it. This was to highlight the strong connection between ‘coffee’ and ‘conversations’. Another indication of the dialogue is the two-way conversation between Café Coffee Day and its customers.
"A lot can happen over coffee" became a popular line among youngsters. In a bid to take their coffee chain national in 2000, the management decided to strengthen their brand pull with an appealing tag line. Factors like ambiance, food, music, atmosphere and meeting people were identified as the aspects that were drawing people to their cafés. Encompassing all these factors in a single line, the sentence "A lot can happen over Coffee", was phrased.
The company is known for being vertically integrated to cut costs: from owning the plantations,[2] growing the coffee,[2] making the coffee machines[3] to making the furniture for the outlets.[2]
The machines cost them Rs 1.2 lakh each, which they say is half the cost of an imported coffee machine.[3] The maintenance cost of CCD's machines is also less than foreign machines.[3]
The first CCD outlet was set up on July 11, 1996, at Brigade Road, Bengaluru (Then known as Bangalore), Karnataka.[4] Following this, CCD crossed over 1000 cafés throughout the nation by 2011. They have a minimum of 1252 outlets.[5] The number increases almost every week. A ‘meter’ on their official website (Cafecoffeeday.com) keeps continuous track of the number.
A cup of coffee is sold for Rs 50 onwards.[6]
Café Coffee Day made its foray into the international market of Coffee cafés by opening outlets at Karachi, Vienna and most recently in Prague.
Café Coffee day, in June 2010, acquired Café Emporio, a café chain from the Czech Republic. Cafe Emporio has 11 cafés in Czech Republic - 7 of them in Prague and 1 each in Brno and Olomouc and 2 at Freeport-Hate. Café Emporio runs on 2 formats similar to CCD’s regular cafés and Lounge & Square set ups. The regular cafes are pure play cafés serving hot and cold beverages and ready to eat snacks while the lounges and squares come with a broader menu and elegant layouts.
Cafe Coffee Day's divisions include:
CCD was the first to: Function as a coffee and cyber café.
It is the first brand in India to be on Foursquare.
CCD has won the best BREWMASTERS in the country. Its track record at the IBC(India Barista Championship) & WBC(World Barista Championship) is as follows:
Atlanta
Other Awards "MOST POPULAR HANGOUT JOINT AMONGST YOUTH" award at the 3rd GLOBAL YOUTH MARKETING FORUM 2011 “ India's Most Popular Coffee Joint” at the Indian Hospitality Excellence Awards-2011 Café Coffee Day featured No.2 in the Food Services category in the prestigious Economic Times, Brand Equity, Most Trusted, Peak Performers List 2010 V.G. Siddhartha, the proprietor, won the “Retail Entrepreneur of the Year” award at the TiE Retail Innovation Awards 2010. Coca Cola Golden Spoon Awards 2010 – Most Admired F&B retailer of the year (Cafes and Parlours) ‘Most preferred Coffee Shop’ category award winner at the CNBC Awaaz Consumer Awards 2010 The Times of India ‘Times Food Guide’ Award category ‘Best Coffee Bar’ Award in Gujarat from 2008–2011; The Times of India ‘Times Food Guide’ Award category ‘Best Coffee Bar’ Award in Mumbai in 2007; ‘The Times of India ‘Times Food Guide’ Award category ‘Best Coffee Bar’ from 2006–2009 in Delhi; ‘The Times of India ‘Times Food Guide’ Award category ‘Best Coffee Bar’ in Kolkata in 2005, 2006